Celtic Bank // Celtic SBA
Equity Trust came to us wanting to create a series of animations which explain their new online platform for people to manage their retirement investments, MyEquity. The reference we were given was the viral video "Dumb ways to Die". Obviously this is not quite what you think of when it comes to IRAs, but we did our best to bring the playfulness of that idea while still adhering to the brand, consumer, and product.
My Role
This was purely animation on my end. I created all the animation for both videos.
Client
Celtic Bank
Production
Think Mojo
Animation
Jest
